Elaine Goodlad (born May 2, 1964) is a professional figure competitor and makeup artist. As competitor Goodlad stands out among her fellow figure competitors as one of the few forty-something year old women to be a professional figure competitor who competes at the professional level. She is also a well known and much-sought-after makeup artist among fitness models, photographers, and fitness & figure competitors who often seek her professional skills as a makeup artist for photo shoots and contest times.
Elaine grew up in Saskatchewan, Canada in a small town and farming community to Baptist parents. When she was in high school she was involved in sports such as track and field and volleyball. At the age of twenty, Elaine discovered the gym, and used the structure and discipline of the weight training to overcome some of her personal issues and gain new confidence. She continued her weight training regime with the help of a powerlifter, Terry Goodlad who helped her to make the right changes in her regime and helped her improve her physique.